About us

Our years of experience have positioned us in a prominent place in the Israeli tourism industry.

Genesis Tours enjoys full support from and works in partnership with the Israeli Ministry of Tourism. In 2017, we decided to enter the international tourism industry and, from 2018, we have included the MICE (Meetings, Incentives, Conferences, and Events) in our operations. We have a team of professionals who develop incentive trips and international conferences, attending to all the details that these events require.

We also joined the LCC, the Lufthansa City Center, becoming the most active member of the company in the Middle East.


Genesis Tours is led by Juan Fridman, founder of the Company, and Zeev Horn, Chairman of the Board. Genesis Tours is one of the leading companies in Israel. Our management team brings a rich experience to the tourism industry and international business development, which has led to the implementation of countless projects and agreements throughout the Middle East and Europe.


Genesis Tours is one of Israel’s leading tour operators. With decades of experience as an industry leader, we offer innovative, personalized and unforgettable experiences in Israel and neighboring countries. We believe that through cutting-edge technology we can better share our services and have greater proximity to the whole world. With this vision, we create the means to improve our services and make them more competitive and more efficient.